New Blue Exterior Paint Color on Display at SEMA Show; Online Vote Helps Determine Winning Name
  • More than 11,000 names submitted by SRT brand enthusiasts
  • SRT Viper GTS at 2013 SEMA show wears the new exterior color
  • Fans can cast their vote at the show and at
  • Person who submits winning name rewarded with trip to 2014 Rolex 24 Hours at DAYTONA®
SRT brand enthusiasts submitted more than 11,000 names for the new blue exterior paint color for the 2014 SRT Viper. Now it’s time for fans to vote online to choose the winning name. Voting for the final round of the “SRT Viper Color Contest” runs Monday, Nov. 4, through Sunday, Nov. 10, giving fans a chance to vote their favorite color name into SRT Viper history.

The SRT Viper Color Contest launched in October, providing participants an opportunity to put a name on the new exterior color the 2014 SRT Viper. Now, fans can decide the winning name from the following three finalists via

  • Competition Blue
  • Overtaking Blue
  • Viral Blue

The winning name will be announced on Tues., Nov. 12. In addition to having their name become part of Viper history, the fan who submits the winning name will win a trip to the 2014 Rolex 24 Hours at Daytona at Daytona International Speedway and the opportunity to spend time with the SRT Viper Design team throughout the race weekend.

From Tues., Nov. 5 through Fri., Nov. 8, a SRT Viper GTS wearing the new exterior color, a shade of blue, will be featured in the Mopar display area of the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

“The ‘SRT Viper Color Contest’ is a great opportunity for SRT brand enthusiasts to be creative, original and become part of Viper history, and what better place to see history in the making than the annual SEMA show,” said Ralph Gilles, President and Chief Executive Officer – (SRT) Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “We know just how passionate our fans can be and this is the perfect event to showcase their creations and see their ideas come to life.”

In addition to a new exterior color, the SRT Viper GTS on display at SEMA will be fitted with a variety of exterior and interior Mopar accessories.

“The SRT Viper is the perfect canvas for customization,” Mopar CEO Pietro Gorlier said. “With more than 150 quality-tested accessories, Mopar enables Viper enthusiasts to personalize their ride.”

Among the accessories on the SRT Viper GTS is a Mopar carbon fiber X-brace in the engine compartment that adds strength and structural stiffness, and delivers a 50-percent weight savings over the stock X-brace. A silver Stryker logo on the X-brace harmonizes the X-brace and the valve covers, which have exposed carbon fiber and a brushed-aluminum finish with an SRT decal.

Inside, a Mopar stainless-steel pedal kit with rubber grip inserts provides ample grip with added style. A Mopar carbon fiber satchel sits between the driver and passenger seat to provide extra storage. Aluminum doorsill scuff plates from Mopar complete the additional interior equipment.

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