Just In Time for the Holiday Shopping Season, Dodge Brand Introduces New 100th Anniversary Merchandise

Now, just in time for the holiday shopping season, the Dodge brand is celebrating its centennial with an all-new line of merchandise designed to honor the brand’s 100 years of innovation, performance and heritage. The merchandise is on sale now at www.Life.Dodge.com.

Inspired by the Dodge brother’s legacy of innovation, the brand’s rich history, vintage logos, advertising and imagery, as well as and the new 100th Anniversary Special Edition Charger and Challenger vehicles, the new collection features a wide array of products with both custom and vintage Dodge graphics that incorporate the heritage of the brand, along with retro designs and a commemorative 100th anniversary logo.

The Dodge 100th anniversary collection features more than 30 new items, including men and women’s apparel, a commemorative leather jacket and watch (available early next year), hats, tumblers, mugs, journals, key fobs, decals and pens. For the die-hard Dodge enthusiasts who want to brush up on the history, a new book that chronicles the first 100 years of the Dodge Brand is available for pre-order on Amazon.com. More items will be added leading up to the brand’s 100th anniversary in July 2014.

John and Horace Dodge developed America’s first mass-produced all-steel-bodied cars in 1914 and set a new record for the most first-model-year automobiles ever produced (45,033 cars). One-hundred years later, the Dodge Brother’s legacy is thriving as Dodge has become America’s youngest and fastest-growing brand – powered by the performance of the legendary Charger and Challenger, the new Durango, the ultimate “no compromise SUV,” the world-class new Dart, the ever-versatile Grand Caravan, America’s best-selling minivan, and the innovation, ingenuity and efficiency of Journey and Avenger.