Dodge Brand Takes to the Road with National ‘Dodge Power Rallye Tour’

With spring just around the corner, it’s time to hit the road, and that’s exactly what the Dodge brand is doing with a nationwide “Dodge Power Rallye Tour” kicking off this weekend in southern California, including a March 22 stop at the ninth annual Spring Festival of LX vehicles in Irvine, Calif.

Dodge is showcasing its full lineup of 2014 vehicles – Charger, Challenger, Dart, Durango, Grand Caravan and Journey – as well as special edition vehicles and the Dodge Charger SRT and Dodge Challenger SRT, at more than 50 event locations across the country. Most “Dodge Power Rallye” events will feature test drives and all will include vehicle displays, interactive games where consumers can win prizes and an opportunity to enter the 2014 Chrysler Group National Giveaway for a chance to win $45,000 toward the purchase of any eligible Chrysler Group vehicle.

“Dodge, recognized by Fast Company⁽¹⁾ as one of the ‘World’s 50 Most Innovative Companies,’ is celebrating its 100th anniversary this year,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “What better way for consumers to experience firsthand the best-in-class features, performance, fuel economy, and technology of our 2014 Dodge lineup, than to bring the vehicles right to them.”

The “Dodge Power Rallye Tour” will crisscross the country from now through mid-September, stopping at significant events and locations, such as car club gatherings, cruise nights, outdoor concerts and festivals, state fairs, shopping centers and trendy neighborhood locations. Examples include Viva Las Vegas Rockabilly Weekender (4/17-19), Taste of Omaha (5/30-31), the Cars at Carlisle show in Carlisle, Penn., (7/1-13), Ohio State Fair (7/23-24), Michigan’s Woodward Dream Cruise (8/16) and the 10th Annual Indianapolis Theatre Fringe Festival (8/21), as well as select Motley Crue concert tour dates. (Dodge is presenting sponsor of Motley Crue’s “Final Tour.”)

The test drives will also feature special edition vehicles, such as the Dodge Charger R/T 100th anniversary model, Dodge Challenger R/T Shaker, Dodge Grand Caravan SXT 30th anniversary edition and Dodge Journey Crossroad.

Some events will include a Dodge 100th Heritage Wall chronicling a century of brand innovations, a technology tent, special edition Dodge vehicles and a Dragster Thrill Ride, allowing consumers to experience high-performance acceleration in a specially modified factory-built 2014 Challenger R/T outfitted with a Mopar Scat Pack 3 performance kit, giving enthusiasts the ride of their lives. The specially modified vehicle provides the perfect example of what the avid weekend warrior can do with their Dodge Challenger using factory-backed, hassle-free Mopar performance parts.