For 2014, on the heels of an overwhelming response for the Ram 1500 Black Express package, the brand now offers a new, even more imposing visual appearance treatment for the Ram Heavy Duty (2500 and 3500 SRW).
Making its debut at this week’s Atlanta International Auto Show, the Ram Black Appearance Group is a combination of brute force and style, with powertrains offering best-in-class power in both gas and diesel, not to mention a long list of features not found anywhere else in the segment: Cargo-view Camera, RamBox, manual transmission for diesel and a best-in-class ride from Ram’s link coil rear suspension (2500) with air suspension option (both 2500 and 3500). The most capable Heavy Duty also is the “baddest-looking” factory-built truck on the market.
The 2014 Ram Heavy Duty Black package is distinguished by its all-black exterior. Starting with 20-inch black aluminum wheels, it also features fog lamps, black grille surround with black horizontal inserts specific to the two available trims. Of course body-color front and rear bumpers and head badges on the grille and tailgate complete the look, camouflaged in darkness. All body-side badging has been removed unless if ordered with a Cummins engine. For those trucks, only the diesel designation remains.
“Ram has continually pushed the limits of truck design and paved new themes that have been copied by competitors,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The Black package on the Ram Heavy Duty is proof that our designers are passionate about trucks and will continue to maintain our trendsetting leadership.”
Looks and technology go together. The Ram Heavy Duty Black package features premium bi-functional halogen projector headlamps with black bezels, 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. The taillamps also include black finishes and are comprised of 15 red LEDs with three red LEDs for the side markers. Also, as part of the Black package, the trim includes Parkview and Parksense.
The 2014 Ram Heavy Duty Black package is available in Ram 2500 and 3500 SRW, Crew Cab and Mega Cab, Big Horn/Lone Star and Laramie models with the choice of two- or four-wheel-drive.
Ram Heavy Duty Black pricing starts at $42,140, plus $1,195 destination charge and is currently open for orders.