Performance cars share common goals – it’s true, and some more than others, but it’s also true every one of them favors one performance target over another. When you shift the focus from all performance cars to muscle cars, design and engineering choices still must be made regarding whether to favor street manners, drag strip capability, road course handling or a balance of each.
Twenty-two days into the pre-launch campaign, the general consensus seems to be that the Challenger SRT Demon is a single-seat, gutted-out, purpose-built drag car. But this week’s teaser video starts to bring the Challenger SRT Demon’s true mission more clearly into focus.
The Challenger SRT Demon provides a platform from which each customer can design their own ultimate “Street/Strip” muscle car. It’s not intended for a road course; rather, each customer can decide at the time of order, or once they own the car, or even on a moment’s notice that they want their car to favor street performance, drag strip performance or something in between.
The key is building in the capability and flexibility and then giving the customer access to the right gear for the job.
This new teaser video, titled “Crate,” unlocked February 2, contains clues to the dual purpose of the Challenger SRT Demon.
What’s in the custom-painted Demon Crate?
Eighteen components that maximize the Challenger SRT Demon’s flexibility, exclusivity and future collectability:
- Direct Connection Demon Performance Parts
- Demon-branded track tools
- Matching Demon spare wheels
- Demon Track Pack System
Fans should visit www.ifyouknowyouknow.com to watch the “Crate” video multiple times and know, just like the previous videos, nothing is a coincidence and everything means something.