Dodge Resurrects the Demon: Teaser Video No. 10 – ‘No Pills’

  • “No Pills,” the 10th video in the 2018 Dodge Challenger SRT Demon pre-reveal teaser campaign, launches today
  • Dodge’s new ultimate performance halo to be unveiled Tuesday, April 11, during 2017 New York International Auto Show week
  • Fans should visit to download a ringtone of the new 2018 Dodge Challenger Demon’s exhaust note, get weekly updates and countdown to the reveal
  • Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal
  • Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story

The new 2018 Dodge Challenger SRT Demon’s distinctive “staged” exhaust note is the focus of the newest teaser video, “No Pills,” unveiled March 16 at

This week’s release couldn’t be more fitting of Dodge’s “If you know, you know” tagline, because “if you know” you will hear extreme performance, but those who don’t will think something is wrong with the engine. Fans can hear for themselves by downloading a ringtone of the Demon’s exhaust note directly from or from Apple iTunes.

The 2018 Dodge Challenger SRT Demon’s unique exhaust note is the result of an advanced torque reserve launch system – the first ever designed for a drag race application on a production car.

What is torque reserve? In plain English, it lets more air flow through the engine before launch, allowing for increased supercharger rpm without torque overwhelming the brakes and spinning the rear tires.

In the Challenger SRT Demon, torque reserve kicks in when Launch Mode is active and engine rpm is greater than 1,000.

Torque reserve does two things:

  • It closes the bypass valve on the supercharger, “prefilling” the supercharger
  • It manages fuel flow to cylinders and changes spark timing. To balance engine rpm and torque, the Challenger SRT Demon’s powertrain controller will briefly cut fuel flow to selected cylinders. This creates the noticeable change in the exhaust tone. The controller also advances or retards the ignition timing to fine-tune the engine rpm/torque balance

With torque reserve managing the engine output, the supercharged HEMI® engine can build boost pressure before leaving the starting line and reach maximum boost pressure quicker, taking full advantage of the SRT Demon’s increased weight transfer and increased contact patch drag radials to reduce 60-foot times.