“Since 1941.” It’s notably displayed, a badge of honor on Jeep brand vehicles and a symbol of pride that recognizes the Jeep brand’s longstanding military heritage and legendary 4×4 capability leadership for more than 80 years.
 
During Easter Jeep Safari, the Jeep brand pays homage to Jeep vehicles of the past. This year, the spotlight shines brightly on the Wrangler Willys.
 
Every Jeep brand vehicle has a unique story to tell, with a legacy that links back to the original Willys MB – a trusty 4×4 vehicle the U.S. Army specifically requested. The Willys MB did everything, went everywhere and was a significant influence on 4×4 vehicles built thereafter.
 
The retro Willys concept heading to Easter Jeep Safari this year blends military grit and determination with the Wrangler 4xe’s electric-vehicle technology. The concept’s 4xe plug-in hybrid powertrain is capable of an estimated 49 MPGe and delivers up to 21 miles of nearly silent, zero-emission, electric-only propulsion, making it the most capable, technically advanced and eco-friendly Wrangler ever.
 
The Wrangler 4xe’s advanced powertrain provides a unique on- and off-road experience through the combination of two electric motors, a high-voltage battery pack, a high-tech 2.0-liter turbocharged I-4 engine and robust TorqueFlite eight-speed automatic transmission.
 
The concept’s exterior color, including wheel flares and mirror caps, is honorably decorated in an olive D.R.A.B. ‘41 matte green finish, with black powder-coated steel bumpers, Warn winch and JPP bumper hoop. The retro trim cap accentuates a tan soft-top, while JPP half doors offer an enhanced open-air experience to let even more of the outside in. A custom stenciled graphics package from the Jeep Graphic Studio and accent-colored tow hooks are the finishing touches fit for a five-star general.

Inside the ’41 concept is a retro shifter with a customized shifter cap from the Jeep Graphic Studio, along with canvas-covered seats that feature digital camo inserts and Serafil 1043 stitching. A Rhino-lined heavy texture floor in D.R.A.B. ‘41 matte green adds durability. The concept’s instrument panel inserts are also painted D.R.A.B. ‘41 matte green and the cluster features a custom Willys retro graphic.
 
The ’41 concept sits on a JPP 2-inch lift kit and 35-inch mud-terrain tires with 17-inch Fifteen52 wheels painted in D.R.A.B. ‘41 matte green.