SRT^® Brand Debuts New 2014 Satin Vapor Editions at Chicago Auto Show

The Chrysler Group LLC’s SRT^® (Street and Racing Technology) brand is expanding its 2014 vehicle lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models.The new SRT Satin Vapor Edition models will debut at this year’s Chicago Auto Show on Feb. 6.

“We’re responding to the diversifying tastes of our performance enthusiast customers by expanding our product lineup to offer more custom models straight from the factory,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “Building on our core vehicle strategy, the Satin Vapor Edition models add some swagger with new, brand-exclusive finishes and content that augment the value proposition of our popular ‘Core’ price classes.”

Keeping exclusivity in mind, every Satin Vapor Edition package is tailored to fit the individual design and personality of each featured SRT model.

New 300 SRT Satin Vapor Edition
On the exterior, the new Satin Vapor Edition of the 300 SRT offers 20-inch by-9-inch forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4-liter HEMI^® badge, Satin Black roof and red Brembo calipers. Exterior paint colors include Bright White, Billet Silver and Granite Crystal. An optional black body stripe also is available.

The interior of the 300 SRT Satin Vapor Edition features black seats trimmed in Nappa leather with ultra-suede inserts various matte carbon and piano black accents surrounding the instrument panel, door bezels and center console.

Under the hood of every 300 SRT model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The manufacturer’s suggested retail price (MSRP) of the 300 SRT Satin Vapor Edition package is $2,300.

New Challenger SRT Satin Vapor Edition
The new Challenger SRT Satin Vapor Edition features 20-inch by-9-inch forged-aluminum split five-spoke  wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, grey 392 HEMI badge, red Brembo calipers and Satin Black fuel door. The Challenger SRT Satin Vapor Edition is available in Bright White, TorRed, Header Orange and Graphite.

The interior features charcoal seats trimmed in Nappa leather with ultra-suede inserts and mini-carbon bezel instrument panel.

The Challenger SRT is powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

The MSRP of the Challenger SRT Satin Vapor Edition package is $1,700.

New Charger SRT Satin Vapor Edition
The Charger SRT Satin Vapor Edition offers 20-inch by-9-inch forged aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black Super Bee tail graphic, Satin Black roof and hood, Satin Black mirrors and spoiler, grey 392 HEMI badge and red Brembo calipers. Available exterior colors include Bright White, Billet Silver, TorRed and Graphite.

On the interior, the Charger SRT Satin Vapor Edition features premium black seats trimmed in Nappa leather with ultra-suede inserts and includes the Uconnect Media Center with the 8.4-inch touchscreen LED display.

The Charger SRT Satin Vapor Edition is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The MSRP of the Charger SRT Satin Vapor Edition package is $2,330.

The 300 SRT, Challenger SRT and Charger SRT Satin Vapor Edition models will be available during the second quarter of this year.

The post Meet the 2014 Satin Vapor Edition Trio appeared first on Modern Mopar Magazine.

Chrysler 300C John Varvatos Limited Edition Returns With the Ultimate in ‘Imported From Detroit’ Style, Now Available With AWD

Inspired by the industrious look and feel of Detroit , the Chrysler 300C John Varvatos Limited Edition returns for 2014, now offering the segment’s most advanced all-wheel-drive (AWD) system – along with its unique signature exterior appointments, and an interior clad in dark colors and exotic materials all tied-in with John Varvatos’ signature design language.

“Our collaboration with John Varvatos created one of the most uniquely appointed and fastest-selling limited-edition Chrysler 300 models,” said Al Gardner, President and CEO – Chrysler Brand, Chrysler Group LLC. “We received feedback from Chrysler and John Varvatos design fans asking us to do two things – build a second run of the ultimate ‘Imported From Detroit’ Chrysler 300 and offer it with our most intelligent AWD system. We listened and the Chrysler 300C John Varvatos Limited Edition is back.”

Ultimate in style: Chrysler 300C John Varvatos Limited Edition returns
With its unique Phantom Black tri-coat exterior paint and discrete metallic finishes inside and out, the limited-production Chrysler 300C John Varvatos Limited Edition returns, exuding its Detroit-tough attitude.
Styled after the black with Titanium-finished John Varvatos’ cologne bottle, a Titanium-finished grille surround, Titanium Chrome Chrysler “wing” badge and Black Chrome grille blades mimic the foundries that made Motor City flourish. For a more striking look, an aggressively styled front fascia integrates larger air inlets and features Black Chrome grille blades and Titanium-finished accents. Matching the cologne bottle finish are 20-inch cast-aluminum wheels [19-inch with all-wheel drive (AWD)], day light opening surrounds and mirror caps finished in Titanium. At the rear, LED taillamps with blackened detail give a more masculine look, while dual-exhaust tips in titanium, and John Varvatos and Chrysler wing deck-lid badges finished in Titanium Chrome complete the look.
Delivering John Varvatos’ signature style through a unique combination of dark colors and exotic materials, the Chrysler 300C John Varvatos Limited Edition surrounds its passengers with craftsmanship and an industrious style that could only be “Imported from Detroit.” Inside, John Varvatos’ logos are proudly debossed on unique Pewter Metallic leather seats and are tailored with unique Diesel Gray and black pattern Varvatos stitching – for a look that is straight out of his fitted-jacket collection. Translated from John Varvatos’ latest watch design are a specially designed gauge cluster and clock with Pearlescent White face and Charcoal Black Metallic bezels. Extensive use of exotic Poltrona Frau® black leather with Diesel Gray accent stitching surrounds the bespoke environment, while a hand-stitched heated steering wheel is finished with Diesel Gray thread and Titanium Chrome accents for added detail. Completing the Chrysler 300C Varvatos Limited Edition’s interior are Titanium, unique Charcoal Hydrographic Wood and Gloss Black finished interior accents.

The 2014 Chrysler 300C John Varvatos Limited Edition has a Manufacturer’s Suggested Retail Price of $44,480, while the new AWD model starts at $46,980 (excluding $995 destination).

The segment’s most advanced AWD system
With the aluminum 3.6-liter Pentastar V-6 engine delivering 292 horsepower, or legendary 5.7-liter HEMI^® V-8 engine with 363 horsepower with four-cylinder mode Fuel Saver Technology – the Chrysler 300C John Varvatos Limited Edition with intelligent AWD features a segment-exclusive active transfer case and front-axle-disconnect system. No other major automotive manufacturer offers the combination of these two independent technologies.

Chrysler 300’s innovative AWD system seamlessly transitions between rear-wheel drive and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in rear-wheel-drive vehicles.

World-class eight-speed automatic transmission
Once limited to premium import vehicles costing twice as much, the segment-exclusive eight-speed automatic transmission expands the world-class power and fuel efficiency of the Pentastar V-6 equipped 2014 Chrysler 300C John Varvatos Limited Edition. Thanks to the addition of three more gear ratios, the state-of-the-art gearbox offers quicker acceleration, smoother shifts and class-leading fuel efficiency with respect to:

• Best-in-class highway fuel economy (31 mpg highway)
• Best-in-class V-6 all-wheel-drive (AWD) fuel economy (18 mpg city and 27 mpg highway)
• Best-in-class combined fuel economy (23 mpg with RWD, 21 with AWD)
• Unsurpassed city fuel economy (19 mpg RWD, 18 mpg AWD)
• Overall unsurpassed fuel economy in its class (19 mpg city and 31 mpg highway with RWD)

Additionally, quicker shifts are possible on the 300C John Varvatos Limited Edition as a result of a “Sport” shift mode that requires simple driver input. When the driver chooses to let the transmission shift in “Sport” mode, gear changes are quicker and revs are held higher for even more performance-oriented acceleration and higher shift dynamics. For even more control, the driver can also use a pair of die-cast, steering-wheel mounted paddle controls and view gear selection in the instrument cluster.

About John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the U.S. — including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s — and online, as well as in better department stores throughout the world. www.johnvarvatos.com

*View the entire 2014 Chrysler 300C John Varvatos Edition gallery:

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Remixed for 2014: New Chrysler 300S Delivers An Added Dose of ‘Imported From Detroit’ Style With Exclusive Beats By Dr. Dre Sound

The Chrysler 300 is the flagship of “Imported From Detroit” style. And for the Spring of 2014, the Chrysler 300S has been updated with even more “blacked out” design elements, a new Ambassador Blue sport interior to complement its world-class ride and handling, exclusive Beats by Dr. Dre audio system and state-of-the-art technology features – all to offer customers a combination of quality, distinct style and craftsmanship that could only be born in the Motor City.

“Chrysler brand’s S-models continue to be among the most sought after lineup of vehicles with their modern and athletic style – and for 2014, the new Chrysler 300S redefines ‘S’ for ‘Stance,’ with an even more imposing presence,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC. “Adding to its legacy, including being crowned ‘Best Chrysler in Decades’ by a leading automotive consumer group, this new generation 300S is where world-class tailoring meets world-class quality, materials and technology. In addition to its standard, and almost iPad size, touchscreen display, Beats by Dre sound, available AWD, 20-inch black pocket wheels and Piano Black trims, the new Chrysler 300S now comes with exquisitely tailored dark blue leather seats. We call it Ambassador Blue. It’s one more way to suit up our ‘Imported from Detroit’ Stance.”

New 2014 Chrysler 300S
Hinting that this Chrysler flagship was born for those seeking “blacked out” style, the new 2014 Chrysler 300S model features a monochromatic look with specially appointed body-color door handles and fascia inserts. New Gloss Black belt molding, daylight opening surrounds and tail lamp bezels are paired with Gloss Black headlamp bezels for a toughened look. A new Black Chrome grille surround features sculpted horizontal grille blades in the same unique finish, while front and rear Chrysler wing badges in Liquid Chrome with black “Chrysler” center logo exude an industrial appearance. Emphasizing the Chrysler 300S model’s iconic silhouette is the availability of a Gloss Black painted roof. A new 20-inch wheel design (19-inch with AWD) features a sculptural appearance and Hyper Black finish that hints at this flagship’s world-class ride and handling capabilities. For a serious look, new “straight shade” Dark Ceramic Gray clear coat joins the exterior color pallet.

The interior of the new 2014 Chrysler 300S model continues the athletic-luxury theme with 12-way power driver and passenger sport seats, featuring black, or all-new Ambassador Blue Nappa leather with silver accent stitching. For added detail, the center console armrest and door armrests are color matched to the seats and feature French seamed stitching in silver. Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. This enthusiast-designed interior also features matte carbon hydrographic accents and die-cast steering-wheel-mounted paddle shifters.

The award-winning Uconnect 8.4 system with the segment’s largest touchscreen is at the center of the new Chrysler 300S model’s interior. Included in this Chrysler flagship sedan is the segment-exclusive, Beats by Dr. Dre. audio system, with 10-speakers and a 12-channel amplifier that integrates the heart of the Beats proprietary equalizer algorithm. Beats by Dr. Dre founders, Dr. Dre and Jimmy Iovine, worked side-by-side with the engineering team at Chrysler to design and tune this Chrysler 300 to deliver the high-definition sound required in professional recording studios.

Power and performance
Unique to the Chrysler 300S model is the award-winning 3.6-liter Pentastar V-6 engine with a cold-air induction system and sport-tuned exhaust system – enabling the aluminum mill to produce 300 horsepower and 264 lb.-ft. of torque. For even more driving performance, this 300 model includes the segment-exclusive eight-speed automatic transmission with sport mode to fully optimize the steering-wheel-mounted paddle shifters and shifting speed of the transmission. Completing the package are 20-inch all-season performance tires (19-inch with AWD), paired with a touring-tuned suspension with 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model.

For customers who seek more performance, the Chrysler 300S rear-wheel and all-wheel drive models are available with the 5.7-liter HEMI® V-8 engine with four-cylinder mode Fuel Saver Technology, 370 horsepower and driver-selectable sport mode. To maximize the power and torque of this legendary power plant, a firmer performance-tuned suspension and larger performance-disc brake system is exclusive on HEMI-powered rear-wheel drive models.

World-class eight-speed automatic transmission
Once limited to premium import vehicles costing twice as much, the segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel efficiency of the 2014 Chrysler 300S, and offers class-leading fuel efficiency with respect to:

• Best-in-class highway fuel economy (31 mpg highway)
• Best-in-class V-6 all-wheel-drive (AWD) fuel economy (18 mpg city and 27 mpg highway)
• Best-in-class combined fuel economy (23 mpg with RWD, 21 with AWD)
• Unsurpassed city fuel economy (19 mpg RWD, 18 mpg AWD)
• Overall unsurpassed fuel economy in its class (19 mpg city and 31 mpg highway with RWD)

Quicker shifts are possible on the Chrysler 300S as a result of a sport mode. When the driver chooses to let the transmission shift in sport mode, gear changes are quicker and revs are held higher for even more performance-oriented acceleration and higher shift dynamics. For even more control, the driver can also use a pair of die-cast, steering-wheel-mounted paddle controls and view gear selection through a full-color Electronic Vehicle Information Center (EVIC) in the instrument cluster.

The segment’s most advanced AWD system
From winding through twisty stretches of coastal road, to escaping away to a snow-covered ski resort, the 2014 Chrysler 300S AWD model has a commanding design presence and the power and all-weather capability to carve through some of the worst precipitation Mother Nature can dish out.

With the aluminum 3.6-liter Pentastar V-6 engine delivering best-in-class city and highway fuel economy (18/27 mpg), or legendary 5.7-liter HEMI V-8 engine with 370 horsepower with four-cylinder mode Fuel Saver Technology, the Chrysler 300 with intelligent AWD features a segment-exclusive active transfer case and front-axle-disconnect system to improve real-world fuel economy. No other major automotive manufacturer offers the combination of these two independent technologies.

Chrysler 300’s AWD system seamlessly transitions between rear-wheel drive and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in rear-wheel-drive vehicles.

The post Remixed for 2014: New Chrysler 300S appeared first on Modern Mopar Magazine.

The Chrysler Custom Challenge charged fans to submit an image of their customized Chrysler brand vehicle along with a brief description of what customizations they have given to their vehicle to make it unique. Their vehicles are also being featured on the SEMA showroom floor within the West Coast Customs display.

“The Chrysler Custom Challenge provided Chrysler car enthusiasts a chance to creatively express their skills and passion for customization,” said Chehab. “And SEMA’s show floor provided us with the perfect stage to announce the winners and have their vehicles recognized and displayed at the show and online.”

The three finalists and their vehicles were invited to Las Vegas for a paid-trip of seven days, six nights, where they will be given full access to the show, work alongside the West Coast Customs team and enjoy an intimate dinner with Chrysler executives and West Coast Customs. As part of the grand prize, Oriana Schooley will receive a trip to the North American International Auto Show, a luxury travel package for herself and a guest and more than $15,000 in other cash/prizes. (ARV of the grand prize is up to $26,450).

Ryan Friedlinghaus is also set to feature the winner and finalists in an upcoming episode of the “West Coast Customs” television series (FOX) that will be filmed on-site at SEMA. Other finalists’ vehicles below.

The post Winner of Chrysler Custom Challenge Named at SEMA Show appeared first on Modern Mopar Magazine.

Phantom black tri-coat colors the exterior, maintaining the elegance of the Chrysler 300S while adding a menacing edge. Fitting its gritty, big-city vibe, all bright chrome trim is replaced with bright and satin black. The front is reinforced by a 13-bar black “Gotham” grille surround, with a lowering kit dropping the 2014 Chrysler 300S closer to the streets. The wheels pull from the Chrysler 300C John Varvatos Limited Edition with 20 x 8-inch wheels finished in a Mopar bronze, accented with Mopar wheel center caps. A black SRT spoiler embellishes the tail and helps drive the rear towards the pavement when in motion, enabling the 300S to corner urban canyons with impressive agility.

Luxurious touches rule the interior, with seats and door bolster inserts wrapped in Katzkin “Bisque” leather. Leather seat backs are embossed with the “Imported From Detroit” logo, and matching Katzkin “Bisque” threads border the seats, door and console armrests. All bright trim is changed to Satin Black, and the Mopar Lite Bronze found on the wheels is also featured in the trim accents.

The post 2014 Chrysler 300S appeared first on Modern Mopar Magazine.

“With exclusive content, including the standard premium ‘Ballistic’ cloth interior from the new SRT Viper, SRT-tuned sport suspensions and distinctive exterior accents, the new Challenger SRT8 and 300 SRT8 ‘Core’ models are designed and built with the back-to-basics performance driving enthusiast in mind,” said Ralph Gilles, President and CEO — SRT Brand and Motorsports, Chrysler Group LLC.

New 2013 Dodge Challenger SRT8 “Core” Model
On the exterior, the new 2013 Challenger SRT8 “Core” model features a black grille and black SRT rear spoiler, unique black 392 decal on the front fenders, 20-inch cast-aluminum wheels with black painted pockets and black Brembo brake calipers.

New exterior colors for the Challenger SRT8 “Core” lineup include HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat, in addition to the existing color options, which include Billet Silver Metallic Clear Coat, Bright White Clear Coat, Granite Crystal Metallic Pearl Coat, Jazz Blue Pearl Coat, Pitch Black and TorRed Clear Coat.

Phantom Black Tri-coat Pearl and Redline Tri-coat Pearl are exclusive to the 2013 Challenger SRT8 392 models.

On the inside of the new “Core” model, seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by dark slate gray “Axel” cloth bolsters and door bolster inserts and feature a mini-carbon bezel instrument panel.

All 2013 Challenger SRT8 models are powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

An advanced active intake manifold along with high-lift cam with phasing provides maximum low-end torque and high-end power while still delivering 23 miles per gallon on the highway with the standard manual transmission or available automatic transmission. Performance-tuned engine mounts improve idle stability and ride control at all speeds.

All 2013 Challenger SRT8 models accelerate from 0-60 mph in the high 4-second range; run the quarter mile in mid-12-second range with the automatic transmission (high 12-second range with the manual); go from 0-100-0 mph in the low 15s, reach a top speed of 182 mph with the manual transmission (175 mph with the automatic) and stop from 60-0 mph in just 117 feet.

The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2013 Dodge Challenger SRT8 “Core” model is $38,995 (plus $995 destination).

New 2013 Chrysler 300 SRT8 “Core” Model
The new 2013 Chrysler 300 SRT8 “Core” model features a 6.4L badge on the front fenders – a first for the 300 SRT8 – 20-inch cast-aluminum wheels with black painted pockets and standard black Brembo brake calipers (also available in red).

On the inside of the new “Core” model, black seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by black “Axel” cloth bolsters and door bolster inserts. Various matte carbon and piano black accents surround the instrument panel, door bezels and center console.

Under the hood of every Chrysler 300 SRT8 model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in high 12-second range; 0-100-0 mph in less than 16 seconds, top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

Eight exterior colors are available throughout the 2013 Chrysler 300 SRT8 lineup, including Billet Silver Metallic Clear Coat, Bright White Clear Coat, Deep Cherry Red Pearl Coat, Gloss Black Clear Coat, Granite Crystal Pearl Coat, Ivory Pearl Tri-coat, Jazz Blue Pearl Coat and Phantom Black Tri-coat Pearl.

The starting U.S. MSRP for the new 2013 Chrysler 300 SRT8 “Core” model is $43,995 (plus $995 destination).

2013 Dodge Charger SRT8 Super Bee
The 2013 Dodge Charger SRT8 Super Bee features a unique SRT badge with a 3-D helmeted bee mascot on the new split crosshair grille finished in Gloss Black. Both front fenders tout the historically significant V-8 engine with “392 HEMI” badges first seen on the 2011 Dodge Challenger SRT8 392. Flanking both rear fenders are the legendary round Super Bee graphics, which now include the wording “Powered by SRT” to commemorate the modern incarnation of this celebrated performance icon.

Returning from the 2012 model are the five-spoke cast-aluminum 20-inch wheels with black painted pockets and black Brembo brake calipers that provide a unique performance look.

New exterior colors now available on the 2013 Charger SRT8 Super Bee include the historically significant HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat. The Charger SRT8 Super Bee is also available in Bright White Clear Coat, Pitch Black Clear Coat and TorRed Clear Coat.

The Dodge Charger SRT8 Super Bee is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in the high 12-second range; 0-100-0 mph in less than 16 seconds; top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

The starting U.S. MSRP for the 2013 Dodge Charger SRT8 Super Bee is $41,995 (plus $995 destination).

All 2013 Dodge Challenger SRT8, Chrysler 300 SRT8 and Dodge Charger SRT8 Super Bee models are built at the Brampton Assembly plant in Brampton, Ontario, Canada.

The post SRT Brand Adds New ‘Core’ Performance Models to 2013 Vehicle Lineup appeared first on Modern Mopar Magazine.

December 20, 2012 , Auburn Hills, Mich. – The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled “Who We Are.” The commercial showcases the new 2013 Chrysler 300 Motown Edition and features legendary Motown founder and Detroit native Berry Gordy, taking you through his journey from humble beginnings in Detroit to the bright lights of New York’s Times Square and home of the new Broadway show “Motown: The Musical.” The ad “Who We Are” will make a broadcast debut on Thurs., Dec. 20.

To view “Who We Are,” please visit http://www.youtube.com/watch?v=L1NCSrwa2Us

“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”

“The Chrysler brand’s imagination moved the world, while our rhythms forever changed music adding a sound and uplifting spirit that could only be from the Motor City. And our new Chrysler 300 Motown is a tribute to both,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “More than just a brand partnership, our collaboration with Motown Records elevates our passion to express our Detroit roots further and inspire a new limited-edition 300 sedan that embodies the soul and originality of our city.”

The spot opens with Berry Gordy sitting in the backseat of the Chrysler 300 Motown Edition parked outside the Motown Museum in Detroit, the building where Motown Records was created. As the car pulls away the voiceover begins to tell the story of sound and drive of the city of Detroit, a sound that still moves people and a drive that allows it to overcome any challenge that comes its way.

As he drives through the streets, images of a young Stevie Wonder, Smokey Robinson and the Miracles, the Supremes and the Temptations flash across the screen and viewers are taken through iconic visuals of the streets of Detroit and eventually transported to the streets of New York where Berry Gordy’s destination is revealed in front of the “Motown: The Musical” marquee at the Lunt Fontanne Theatre in New York City. The spot ends with Berry Gordy stepping out of the vehicle and saying, “We are Motown and this is what we do,” and announcing the musical coming to Broadway in March 2013.

New 2013 Chrysler 300 Motown
If cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished “heritage” design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan’s curb appeal are black accented Chrysler wing badges and “Motown” fender badges that transcend the city’s rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.

Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl White Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed “Motown” logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.

Special Pre-loaded 100 Tracks of Motown
Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4’s SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment’s largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.

Best-in-class V-6 Fuel Economy
Once limited to premium import vehicles costing twice as much, the Chrysler 300 Motown features a segment-exclusive ZF eight-speed automatic transmission paired with its award-winning 3.6-liter Pentastar V-6 engine for best-in-class V-6 fuel efficiency with up to an EPA estimated 31 highway mpg. With 292 horsepower on tap and a state-of-the-art transmission design, the Chrysler 300 Motown delivers world-class precision and refinement.

Motown Soul Arrives This Spring
The 2013 Chrysler 300 Motown arrives at Chrysler dealerships nationwide in the spring of 2013 and has a U.S. Manufacturer’s Suggested Retail Price of $32,995, excluding $995 destination charge.

The post New 2013 Chrysler 300 Motown Edition appeared first on Modern Mopar Magazine.

2012 Chrysler 300 and 300C Luxury Series Sedans
“The new 2012 Chrysler 300 Luxury Series is more than just our flagship car; it’s the trophy for the tireless majority, an automobile designed and built to meet the most discerning of expectations,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “Sales of the Chrysler 300 have been on fire not only because of its best-in-class 31 highway mpg, but, most importantly, the reaction of customers and critics to this great car. There are no more compromises in the cars that we make; consumers can expect only delightful surprises from driving cars ‘Imported from Detroit.’”

“If Bentley made an affordable family car, its interior would look like the Chrysler 300 Luxury. It’s smart and modern with a generous helping of over-the-top lavishness,” said Drew Winter, editor-in-chief, WardsAutoWorld magazine.

The all-new Chrysler 300C Luxury Series are the most richly appointed sedans the brand has ever offered.

Exclusive interior features found on the Chrysler 300 and 300C Luxury Series sedans include either Black or Mochachino Poltrona Frau® “Foligno” leather-wrapped instrument panel, cluster brow, center console side panels and upper front- and rear-door panels. Premium Nappa leather covers the door armrest, bolster and center console armrest. Black or two-tone Mochachino seats are wrapped exclusively in supple Nappa leather and include 12-way power-adjustable driver and front-passenger seats (including four-way power lumbar) with two-mode ventilation and two-mode heated seats for both front and rear passengers. Black or two-tone Mochachino leather-wrapped steering wheel — with all-new die-cast paddle-shifters — features a unique chrome accent ring to highlight the segment-exclusive 360-degree heated rim. Completing the interior environment is specially selected Natural Pore Mocha wood trim featuring a matte finish to enhance the beauty of the real wood.

Available in RWD or with the segment’s most advanced AWD system, the 2012 Chrysler 300 and 300C Luxury Series models have a starting U.S. MSRP of $40,940 (including $925 destination).

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It was just this past August when we met up with John Fortuno at the Walter P. Chrysler Museum in Auburn Hills, MI. His customized 2011 Chrysler 300C, nicknamed “Fatchance 2.0” (or “FC 2.0” for short), had just undergone its second of three build stages. Under the hood, the Bright White sedan received a monstrous 426 HEMI which, according to Fortuno, mounts up just like a 5.7L HEMI.

Fast forward several months and you can see the complete car now with all the fixings (shown below here with the Hollywood sign in the back drop).

Subtle pieces like the door handles and grille surround have been clad in black chrome from Lanzini Body Works, and the Imported From Detroit logo has been etched into the rear window which is a really nice touch.

From afar, however, the most notable changes include a urethane body kit by Xenon and new forged wheels from USW – both of which will be available to the public soon. The additions undoubtedly take this 300 to more of an extreme edge in terms of appearance.

Wheel sizes are 22 X 9.5 up front, with 22 X 10.5 out back, wearing 255 30/22 and 295 25/22 tires respectively. While the size is certainly impressive, it’s more in the detail of the wheels that sets them apart from all others.

The twisted 6-spoke design is set between an inner white barrel and black chrome outer barrel that provide excellent contrast. In photos, the wheels almost look like they’re sunken behind a tire that’s too wide; when in reality, the outer black chrome is playing tricks on your vision. In person, they look really sharp as you peer down to see your own reflection.

Behind the wheels lie a new set of massive Brembo brakes. 15-inch drilled rotors are coupled with 6-piston calipers to supply the stopping power – a necessary change considering the power under the hood now. (We’d love to see Fatchance 2.0 compete in a “brake-off” with a 300 SRT8 that wears smaller Brembos – could be interesting).

But it really is underneath the 300’s hood where the car does all its talking.

The engine compartment has been dressed up considerably and would be the envy of every Star Wars Stormtrooper in or around our galaxy. Bright white paint adorns the valve covers and intake manifold, while the coil packs, fuse box cover, and fluid caps (all custom-made by Billet) are covered in gloss black. A set of Mopar blue fuel rails offset the entire package nicely.

Attention to detail was of utmost importance to the Fatchance program. “We painted and reglossed the entire engine bay,” says Fortuno. “We also created a custom firewall cover that was kept black in order to maintain focus on the engine, and we even changed out all visible bolts underneath the hood so that everything was uniform. […] The details and just how clean everything looks is frightening,” he added.

When it comes to the 426 HEMI sitting inside, Fortuno says that the tune is about 80-85% complete. “The engine starts real easy, but the cam takes some time to warm up and smooth out. […] The calibration is getting closer by trial and error. It needs to run a bit smoother to blend with the motto of the 300, but we’ll get it eventually.”

Additionally, Fortuno stated that Fatchance 2.0 averages about 14 mpg. “If you keep your foot out of it, the 426 can be relatively efficient. I hit 22.3 mpg out on the highway.” Not too bad.

There is no doubt that Fortuno’s car has already made an impact. At this year’s LA Auto Show (where I met up with Fortuno), Chrysler was showcasing a new 300 “426S” concept model with a custom see-through hood revealing the 426 HEMI within. It’s what one Chrysler Executive referred to as a “brute in a suit”. We’ll have to see if something of this nature makes its way to production. (Don’t hold your breath)

Fortuno said that he’s “really pleased” with the overall look of his car. It’s what he refers to as a “banker’s hotrod”. “I think this is one of the best collaborations you’ll see between a corporation and the street. It’s been fun,” he said.

What’s next for Fortuno, you ask? That’s an easy answer – Spring Fest 7.

The world’s largest gathering of LX vehicles will be rockin’ all over again come March 24, 2012.

In 2011, the event had roughly 830 cars in attendance representing 28 states and all parts of Canada as well. In 2012, Fortuno (the event’s main organizer) says, “We’re shooting for a thousand cars, no doubt! We’ll have also have a strong corporate presence once again.”

For more info on Spring Fest 7, visit www.socallx.com. It’s one event that no one in the Modern Mopar community should miss. Check it out!

The post Fatchance 2.0 Comes Full Circle appeared first on Modern Mopar Magazine.

My name is Kalem Romero and this is my story…

For me Modern Mopar represents a true American heritage that is still alive and kicking today. Unlike other car makers, Modern Mopars did it right and are still iconic today for being able bring you back to a day when big engine, big comfort and big bodied iron ruled the road. They stuck behind the philosophy that a car should have great styling queues but also always be fun to drive. Every Modern Mopar has a personality of its own, you’re not just driving the newest dull and boring grocery getter. You’re driving a grocery getter with a 6.1 liter V8 that has amazing handling and enough room to stretch out and take the long way home. It’s that point of not compromising when it comes to there cars and them not saying this car shouldn’t have this or be able to achieve that. Every car that rolls off there assembly line has a soul amongst it own because we the driver give it one. Rather it be a SE model to an SRT it’s a car you wanted and in the exact fit and trim you desired. You never had to say well I guess I have to pass on this one because I want the look but can’t afford the gas for it. Or I love the look and practicality of the design but really wish it had a bigger engine. Modern Mopar’s fill that gap in a world that usually pushes cars on you, that they think you should drive and not what you want to drive. And instead bring you the heritage of old, of either get me to church on time or get me to church in 8 seconds. That’s what I love about my car and Modern Mopars. Who am I? I am a Chrysler 300c SRT8 owner and I drive it daily, take it to the track on Thursdays and to the carshows on Saturdays. No compromises and always pure enjoyment!

Club affiliation and staff member of DFWLX out of Dallas, Texas

Mod list
Performance Mods- Exatorq Tuning and Performance CMR Street Tune and Ported Throttle Body, AFE Stage 2 CAI With Ram Air Tube, Diablo Predator, 180 Thermostat, Blastin Bobs Resonator Deletes, Flowmonster Mufflers, Staggered tire setup, DC Strut Brace, Stack Performance Oil/Air Separator

Appearance- Color matching done through out engine bay, exterior and interior, Black Chrome Grille, Hurst Billet Shifter, Carbon Fiber Pedals, Color matched Fogs and Side Markers, Demolded and debadged, Custom Black Mesh Front Bumper Backings, ABS Cover, Billet Technology custom parts/caps throughout engine bay. Custom Strut Covers, Custom Trunk interior lid, Black on black painted center console

The post Modern Mopar represents a true American heritage appeared first on Modern Mopar Magazine.