Auburn Hills, Mich. , Apr 20, 2012  –  To commemorate the first “Fiat 500 Abarth Driving Experience” the FIAT brand has selected five Facebook fans to participate at a special inauguration drive event taking place in Las Vegas on Thursday, April 26.

The five Facebook participants will team up with five automotive bloggers, five lifestyle bloggers and five professional drivers in a series of driving challenges. The teams will compete for a variety of trips and prizes on behalf of other Fiat Facebook fans (contestants) online.

To enter, contestants can visit www.Facebook.com/FiatUSA and click on the “Drive for the Fans” tab. Fiat Facebook fans will be able to select their favorite team and enter for a chance to win a drive experience for themselves in one of six Fiat Abarth Driving Experience locations across the country. In addition to selecting their favorite team, the “Drive for the Fans” tab also will allow contestants to track the score for each team, learn more about track modules and view on-site video and photo coverage of the track experience.

“Every Fiat 500 Abarth owner will have the opportunity to attend an ‘Abarth Driving Experience’ at six locations across the country throughout the year,” said Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. “We wanted to provide our loyal Facebook fans with a similar opportunity so they can enjoy first-hand the “small but wicked” spirit of our Fiat 500 Abarth while also enhancing their driving skills.”

Each team will compete in a four-part driving challenge comprised of:

• Driving Dynamics – Slip behind the steering wheel to learn about the racing line, braking points and how to pick up the Abarth’s 160 horsepower
• Autocross – A race against the clock using electronic timing (accurate to 1/1,000th of a second) to determine the fastest driver
• Head-to-Head – Two vehicles go head-to-head as each driver works to tame the track, master the machine and beat their opponent
• Performance – A time-trial competition where the fastest driver wins. Drivers will put the knowledge from Driving Dynamics together with the inspired performance of the Fiat 500 Abarth.

Professional drivers:

• Maryeve Dufault – Dufault began her career by racing in many different karting series, including the Rotax International Series. In August 2011, Dufault became the first Canadian woman to compete in a NASCAR Nationwide Series event at the Montreal race in 2011 where she drove a Dodge Challenger for MacDonald Motorsports
• Dominik Farnbacher – Born in Ansbach, Germany, Farnbacher grew up in a racing family where he watched his father excel in competitions throughout Europe. Farnbacher has seen his own career take off as well with highlights that include a 2005 victory in the Rolex 24 at Daytona, Fla., a second-place finish in GT2 class at the 24 Hours of Le Mans in 2006 and participation at the Asian Le Mans Series Championship in 2009
• Samuel Hubinette – Hubinette comes from the highly competitive world of European motorsports. Upon arriving in the United States, Hubinette established himself as a champion in the exciting new category of “drifting”. In addition to winning numerous Formula Drift Championships, Hubinette has demonstrated his driving skills in national automotive commercials and feature films
• Jonathan Start – Start’s love of racing began at the age of 6 when he started racing go-karts. Career highlights include multiple race wins throughout the years including the SCCA Great Lake Champion in 2009. Start will drive a 2012 Fiat 500 in the World Challenge Spec B Championship
• Kuno Wittmer – Wittmer became the youngest driver to compete in the Toyota Atlantic Championship when he was just 17 years old. Wittmer has scored six victories while racing in the SCCA World Challenge GT Class in the United States from 2008-2010. While driving a street-legal Dodge Viper ACR, he also has set single-lap timed records for production cars at Miller Motorsports Park, Tooele, Utah; Daytona International Speedway, Daytona Beach, Fla.; Gingerman Raceway in South Haven, Mich.; Monticello Motor Club, Monticello, N.Y.; New Jersey Motorsports Park, Millville, N.J.; Road America, Elkhart Lake, Wis.; Texas World Speedway, College Station, Texas and Virginia International Raceway, Alton, Va.

Automotive bloggers:

• Anthony Guerra – Creator of www.Carsxhype.com
• Bret Dodson – Blogger for www.startinggrid.org
• Hannah Ross – Blogger for www.skiddmark.com
• Tommy Johnson – Founder and executive editor of www.Zeroto60times.com

Lifestyle bloggers:

• Eric Yang – Blogger for www.gearpatrol.com
• Ludget Delcy – Creator of www.dapperlou.com
• Matt Williams – Editor of www.heavy.com
• Sujeet Pate – Editor-in-chief of www.guysgab.com
• Chris Aung-Thwin – Editor at www.AskMen.com

Facebook fans:

• Mark Bittoni – FIAT fan who has owned a fair share of FIAT vehicles and believes the FIAT 500 is an extension of his lifestyle and gets him one step closer to La Dolce Vita
• Margaret Byden – California resident who is a FIAT enthusiast and has been following the development of Fiat 500 and its introduction to the US for the last two years
• Tiffany Lee – Racing fan who has demonstrated a passion for driving and now is ready to show the world what a FIAT 500 Abarth can really do
• Scott Leggit – FIAT fan from Colorado who is active on FIAT USA Facebook page and learned to drive in a FIAT 124 sedan
• Jeff Seelig – Racing enthusiast with a sense of adventure, held an SCCA racing license and resides in California

The Fiat 500 Abarth Driving Experience
Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend one of the exclusive driving programs held around the country at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience, to ensure fun and top-level instruction in a safe and structured setting.

Six Abarth Driving Experience events are confirmed this year across the country. Future dates and locations will be determined by customer need.

About the 2012 Fiat 500 Abarth
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).

From Dante Giacosa in the mid twentieth century, to the new course undertaken by FIAT Design under the guidance of Roberto Giolito today, “500L, a Fiat Design Approach” traces the brand’s commitment to developing unique automobiles, while continuing the success of Italian design throughout the world.

With original designer’s sketches, this FIAT original publication illustrates the Fiat 500L’s concept development through some of the brand’s most radical and profoundly innovative design elaborations. The book traces the all-new “multi-purpose” vehicle’s styling inspiration through a sequence of previous models, including the historic 1956 Fiat 600 Multipla, 1957 Fiat 500, the 1972 Fiat 127, the 1980 Fiat Panda, the 1983 Fiat Uno and the 1998 Fiat Multipla.

In addition, “500L, a Fiat Design Approach,” highlights the route undertaken with the new Fiat 500 project and how it represented an important phase for the FIAT Brand paving the way for the all-new Fiat 500L – a natural and coherent product extension for the brand.

About the all-new Fiat 500L
With its Italian design and city-friendly functionality, the all-new Fiat 500L five-passenger model expands the appeal of the brand’s iconic Fiat 500 with even more style and efficiency in the growing B-segment. The Fiat 500L — the L stands for ‘Large’ — will follow the U.S. introduction of the high-performance Fiat 500 Abarth this spring and a full-electric version of the Fiat 500 at the end of 2012. The Fiat 500L will be produced at the FIAT plant in Kragujevac, Serbia, and will arrive in the United States in 2013.

• Starting at $22,000, the Fiat 500 Abarth unleashes legendary Italian performance onto American streets
• Designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price
• Fiat 500 Abarth customers entitled to segment-exclusive, full-day Abarth Driving Experience

Auburn Hills, Mich. , Jan 11, 2012  –  The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).

Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.

“The Fiat 500 Abarth feels like a double shot of espresso straight to your veins,” said Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. “With its wicked attitude, it will reward adrenaline fans who no longer need to pay six figures to feel the rush of true Italian performance.”

The race-inspired Fiat 500 Abarth comes standard with many performance features, including the all-new 1.4-liter MultiAir^® Turbo engine delivering 160 horsepower (119 kW) and 170 lb.-ft. (230 N•m) of torque, Abarth-tuned suspension, brake systems and dual exhaust, turbo-boost gauge with integrated LED shift light and 16-inch aluminum wheels.

Driver and passenger performance seats feature a one-piece design with large side bolsters, racing-harness pass-through and accent stitching. The Fiat 500 Abarth also comes standard with BLUE&ME Handsfree Communication, Bose premium audio system and steering-wheel-mounted audio controls.

Abarth Driving Experience for New Owners
Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend a segment-exclusive driving experience at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience to ensure fun and top-level instruction in a safe and structured setting.

“Seduction” Digital Spot Reaches Nearly 3 Million YouTube Views
The 2012 Fiat 500 Abarth and its digital spot titled “Seduction” made their debuts at the 2011 Los Angeles Auto Show. The 60-second social media spot promoting the 500 Abarth seduced more than 1 million YouTube viewers in its first week and now has reached nearly 3 million views. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention.

It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peek at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

The “Seduction” digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand’s YouTube site or via the following link: http://www.youtube.com/fiatusa

Auburn Hills, Mich. , Nov 1, 2011 – The results are in. The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Jeep® Wrangler for the “Hottest 4×4-SUV” and to the 2012 Fiat 500 for the “Hottest Sports Compact Car” this morning at the 2011 SEMA Show in Las Vegas.

The SEMA Award honors vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and showcase this year’s most unique products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and “Hottest-4×4-SUV.” Both awards were accepted by Mopar® President and CEO Pietro Gorlier.

“The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles,” said Gorlier. “And, in just its first year, our new Fiat 500 is prominent throughout this year’s SEMA Show as it is the perfect canvas for customization.”

The “Hottest 4×4-SUV” of this year’s Show is the fourth award the new 2012 Jeep Wrangler has received in the last 10 days. Last week, it captured the prestigious “4×4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.

“With an avid following of enthusiasts, Jeep Wrangler has long been the most customized SUV in the marketplace,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Wrangler owners love to modify their vehicles, often at purchase with dealer-installed Mopar parts, and throughout their ownership experience. For 2012, Jeep Wrangler is an even better customization platform, with more fuel efficiency, power and capability than ever before.”

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

“The Fiat 500’s timeless proportions and efficient design make it a perfect platform for customization,” said Olivier Francois, Head of Fiat Brand and Chief Marketing Officer, Chrysler Group. “We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Cinquecento even more distinctive in the marketplace.”

The 2011 SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.

Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

Every 2012 Fiat 500 includes FIAT FORWARD CARE – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving-purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth will unleash the brand’s legendary performance heritage on American streets.

September 29, 2011 , Auburn Hills, Mich. – The FIAT brand has teamed up with Mopar® to launch the ‘FIAT SEMA Design Challenge,’ a social media contest allowing fans to create a custom Fiat 500 vehicle wrap. Participants can enter their design to win prizes and have the opportunity to see their vehicle design wrap on display Tues., Nov. 1 through Fri., Nov. 4 within the Mopar Alley at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

“The FIAT SEMA Design Challenge encourages the core values of the FIAT brand; self-expression, inspiration and creativity and there is no better place than the annual SEMA show, where passionate owners and fans can showcase their customized creations,” said Laura Soave, Head of FIAT Brand North America. “We know just how creative our fans can be and this is an excellent opportunity to showcase their talent and see their designs come to life.”

“Our new Fiat 500 is the perfect canvas for customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With more than 150 quality-tested accessories, Mopar can help Fiat 500 fans personalize their ride.”

To engage and create their own personal vehicle wrap, participants can download a vehicle wrap template on the FIAT Facebook page (www.facebook.com/fiatusa). Design Challenge contestants have until Wed., Oct. 5 to upload their design submissions and the top 10 designs will appear on the FIAT Facebook page where fans can vote for their favorite designs. The top three most-voted vehicle wrap designs will be featured at the 2011 SEMA show.

Winners will be announced Wed., Oct. 19. Participants must be 18 years of age or older to enter. Contestants can enter more than once, but each entry must be uploaded individually.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

About Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep®, Dodge and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles—a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Courtesy: Chrysler Group, LLC

September 27, 2011, Auburn Hills, Mich. – The FIAT Brand is excited to announce the introduction of the 2012 Fiat 500 “Pink Ribbon” limited-edition model. Produced in partnership with The Breast Cancer Research Foundation® (BCRF), the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.

“We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company,” said Laura Soave, Head of FIAT North America. “The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.”

Through the partnership, 250 Fiat 500 Pink Ribbon limited-edition vehicles will be available at FIAT Studios in October. Through the sales of the Fiat 500 Pink Ribbon model, FIAT will donate $1,000 per purchase, with a minimum of $50,000 contribution to BCRF. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.

“At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond,” said Myra J. Biblowit, BCRF President. “The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of FIAT’s collaboration in this effort as the brand’s contributions will help fund innovative research that will advance the fight against breast cancer worldwide.”

About the 2012 Fiat 500 Pink Ribbon Edition
Designed exclusively for FIAT Brand’s partnership with BCRF, the new 2012 Fiat 500 Pink Ribbon limited-edition model features several exclusive design elements that highlight the Cinquecento’s iconic silhouette.

Based on the highly stylized 2012 Fiat 500 Lounge model, the Pink Ribbon limited-edition is available in Argento (silver) and Bianco (white) exterior paint colors and features a signature dark pink bodyside stripe with “500” logo and an accenting “ribbon” in light pink.

The interior of the Fiat 500 Pink Ribbon adds to the 500 Lounge model’s already stylish interior with unique pink accents contrasting the Nero (black) interior. Highlighting this limited-edition model are Nero leather front and rear seats with pink accent stitching on the perimeter and signature “500” logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. For added detail, pink accents are hand-stitched through the Nero leather steering wheel and provide additional contrast in front of the body-color instrument panel bezel.

And to match this specially appointed Cinquecento, a pair of uniquely designed Fiat 500 Pink Ribbon key fobs provide customers with a personal reminder of the FIAT Brand and BCRF’s partnership to find a cure.

Only 250 Fiat 500 Pink Ribbon limited-edition models will be available at FIAT Studios nationwide in October. The Manufacturer’s Suggested Retail Price of the 2012 Fiat 500 Pink Ribbon is $22,500 (including $500 destination). For more information, visit www.fiatusa.com/500PinkRibbon.

About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive Application, state-of-the-art TomTom® Navigation with BLUE&ME Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

About The Breast Cancer Research Foundation® (BCRF)
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to 186 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an “A+” charity by The American Institute of Philanthropy, the only cancer organization to achieve this.

For more information about BCRF, visit www.bcrfcure.org.

“In the ‘50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration, it struck me as a perfect opportunity to create a new, modern travel statement in Gucci’s 90th anniversary year,” said Frida Giannini.

“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” said Laura Soave, Head of FIAT Brand North America. “This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”

Inspired by neo-classical black-and-white films, the new Black and White Fiat 500 and 500c by Gucci models are finished in unique eye-catching pearl-gloss paint. The Black model, with detailing in polished chrome paired with an interior that contrasts sharp black against white, presents a contemporary and racy attitude. The White model, with satin chrome detailing and an ivory and black interior palette, offers a softer, sophisticated look.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide as of December 2011. For more information, visit www.fiatusa.com/gucci.

Completing the customization is the exclusive “500 by Gucci” collection, including travel and fashion accessories, apparel and small leather goods, available in select Gucci stores and online at www.gucci.com.

About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

Source: Chrysler Group LLC