The SRT (Street & Racing Technology) Brand is debuting its first-ever advertising campaign this summer to celebrate the legacy of its world-class performance vehicles: The Charger, Challenger, Viper, Grand Cherokee and the 300. The “Body and Soul” campaign launched on Saturday, June 8, with 30-, 60-, and 90-second spots across cable television, and continues throughout…
March 18, 2013 , Auburn Hills, Mich. – Configured in-house by the Chrysler Group’s SRT (Street and Racing Technology) team in collaboration with professional road racers, the exclusive, street-legal and single-spec 2014 SRT Viper TA (Time Attack) package is specifically built for the performance enthusiast driver who likes to exercise their machines at the more…
In advance of Saturday’s Mobil 1 12 Hours of Sebring, the season-opening event of the 2013 American Le Mans Series (ALMS) presented by Tequila Patron, the SRT Viper GTS-R will be featured in a one-hour documentary entitled, “SRT Viper: Soul Survivor,” airing on Speed TV this Friday. The behind the scenes television feature follows SRT…
It’s official. The Automobile Club de l’Ouest (ACO) extended an invitation to SRT® Motorsports to field a pair of SRT Viper GTS-R race cars in the 2013 24 Hours of Le Mans. “And we graciously accept,” said Beth Paretta, Director of Marketing and Operations, SRT Brand and Motorsports. Participation in the prestigious race is contingent…
January 10, 2013 , Detroit – Chrysler Group LLC Chairman and CEO Sergio Marchionne, SRT Brand President and CEO Ralph Gilles, and employees of the Conner Avenue Assembly Plant presented 2013 SRT Viper #001 to owner Scott Thomas during a ceremony at the plant today to celebrate the start of production. Thomas purchased the first…
January 10, 2013 , Detroit – The sign above the front door of the Chrysler Group LLC facility just south of 8 Mile in Detroit says, “Home of Viper. Detroit. Handcrafted. Horsepower.,” perfect words to characterize what is happening inside. After nearly two years in hibernation, the Conner Avenue Assembly Plant is rumbling to life…
October 31, 2012 , Auburn Hills, Mich. – Owners of the heart-pounding all-new SRT Viper will have more than 50 Mopar performance parts and accessories from which to choose. “By itself, our all-new SRT Viper stands out from the crowd,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care…
New two-car SRT Motorsports team plans on-track debut in summer 2012 Auburn Hills, Mich. , Apr 4, 2012 – The street legal 2013 SRT® Viper unveiled to the world today at the New York International Auto Show isn’t the only high-performance snake making a triumphant return in 2012. The purpose-built, non-street legal and competition-ready SRT…
Street and Racing Technology (SRT®) brand’s flagship performance machine returns with more power and performance, superior craftsmanship, new technologies and creature comforts Two new models include SRT® Viper and SRT Viper GTS All-aluminum, mid-engine 8.4-liter V-10 delivers an estimated 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports…
April 2, 2012 , Auburn Hills, Mich. – Get ready – the wait is almost over for America’s iconic predator. The all-new 2013 SRT Viper is ready to shed its skin and sink its fangs into the supercar world! Check out www.driveSRT.com at 11:55 a.m. EDT on April 4, 2012 for the official unveiling live…
