Company’s Service, Parts and Customer-care Brand to Display ‘Moparized’ Chrysler 300 Ruyi Design Concept, Jeep® Wrangler Arctic and Fiat® Freemont
- Fiat Freemont features numerous Mopar® accessories
- Jeep® Wrangler Arctic gets ‘Moparized’
- ‘Moparized’ Chrysler 300 Ruyi Design Concept to make debut
- New 172,222 square-foot Mopar product distribution center in Shanghai distributes more than 35,000 parts and accessories
Beijing , Apr 23, 2012 – Chrysler Group LLC will head to the Far East to showcase its Mopar® brand in China at the Beijing International Automotive Exhibition.
“The automotive aftermarket in China has grown exponentially,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We will continue to expand our reach in China with our Mopar distribution facility in Shanghai playing a key role in the process.”
At the Beijing International Automotive Exhibition, Mopar will display an accessorized Chrysler 300 Ruyi Design Concept, Jeep® Wrangler Artic and Fiat® Freemont.
“Nearly two-thirds of consumers who are in the market to purchase a new vehicle will consider the availability and scope of accessories before making a vehicle-buying decision,” Gorlier said. “In Beijing, we will showcase our capabilities and communicate that Mopar offers proven, quality-tested parts and accessories for our vehicles.”
Following are “Moparized” vehicles that will be on display at the show:
‘Moparized’ Fiat Freemont:
The Fiat Freemont is the first Fiat vehicle to be produced in partnership with the Chrysler Group.
With seating for seven, the Fiat Freemont is spacious, comfortable and versatile. Seats in the second and third rows may be completely folded down for a flat-load floor. The Fiat Freemont is powered by state-of-the-art 2.0-liter MultiJet 2 engines, with variable geometry, available in 140 horsepower or 170 horsepower options, with a manual gearbox and front-wheel drive. The Freemont will soon be available in all-wheel drive versions with 170 horsepower 2.0-liter MultiJet 2 and 276 horsepower 3.6-liter petrol V-6 engines, both with automatic gearboxes.
Following are Mopar accessories on the Fiat Freemont:
Pedal cover kit
Chrome mirror caps
Chrome fuel-filler door
Front skid plate
19-inch alloy wheels
Rim lock nuts
‘Moparized’ Jeep Wrangler Arctic Two-Door:
Jeep Wrangler Arctic offers an aggressive Wrangler Rubicon appearance. Inside, Wrangler Arctic’s seats are black Tectonic fabric with Polar White accents and orange accent stitching. Front seats are heated and feature an “Arctic” logo on the seat back. Accent stitching may also be found on the steering wheel, arm rest, and console lid. Door trim and nets are accented in orange, and all grab handles and dashboard vent rings are finished in Polar White trim.
Following are Mopar accessories on the Jeep Wrangler Arctic:
Jeep branded mirror cap
Chrome exhaust tip
Door-sill guards with Jeep logo
Black fuel-filler door
Black taillamp guards
Black tubular side steps
All-weather mats with unique white accents
‘Moparized’ Chrysler 300 Ruyi Design Concept
The Chrysler 300 Ruyi design concept was created to commemorate the return of the Chrysler brand to China. Cultural cues from the Chinese ruyi were the inspiration behind the vehicle. A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition.
Chinese ruyi shape was tastefully married into the interior and exterior of the Chrysler 300C, with a unique polished ruyi-shaped signature grille and 22-inch alloy wheels with spokes designed to reflect the curvature of a ruyi.
Following are Mopar accessories and performance parts on the vehicle:
Pedal cover kit
The Mopar brand has a large worldwide footprint:
• More than 120 countries
• More than 45 commercial offices
• More than 50 parts distribution centers
• More than 500,000 parts and accessories
• More than 19 million square-feet of warehouse space
• More than 20 customer-care call centers
• More than 3,500 suppliers
• More than 4,000 dealers
• More than 11,000 ship-to locations
• More than 350,000 order lines daily
New Mopar Shanghai Distribution Center
The new parts distribution center in China integrates China domestic and regional operations to provide a more efficient and cost-effective supply chain and improved service levels for the company’s growing presence in China and the Asia Pacific region. The facility is located in Yangshan Port Shanghai, a free trade zone that offers Mopar the platform to support international trade from China. The 172,222 square-foot facility distributes more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout the Asia Pacific region. The warehouse also is a referral point for other Mopar warehouses in South Korea, Japan and Australia, that services more than 200 additional dealer locations.