Personality is often expressed through color. For this reason, SRT® brand designers offer a daring color palette for clients to choose what best fits their expression. SRT is expanding the Viper’s color…
Mopar Joins Hall Brothers Racing’s Ram Truck Lineup for Monster Jam Mopar joins the championship Ram monster truck lineup with Hall Brothers Racing in 2014 ‘Mopar Muscle’ monster truck to…
After a brief, one-year hiatus, the Ram 1500 Mossy Oak® Edition is returning to the truck brand’s model lineup. Updated for 2014, the Mossy Oak Edition will now be available…
Mopar Unveils Logo, Special Product Line and Plans Marketing Events 2014 marks 50th anniversary of the introduction of the Gen II 426 Race HEMI® Mopar unveils 50th anniversary HEMI logo…
Largest Mopar Exhibit to Date with 5,500-square-foot Display to Include Augmented Reality Customization Application Mopar Custom Shop featured at the North American International Auto Show (NAIAS) in Detroit as part…
The Dodge brand is expanding its lineup of Blacktop packages to the 2014 Dodge Dart, building on the success of the Blacktop packages already offered on Charger, Challenger, Avenger, Journey…
Just In Time for the Holiday Shopping Season, Dodge Brand Introduces New 100th Anniversary Merchandise Now, just in time for the holiday shopping season, the Dodge brand is celebrating its…
Posting a fast lap time on a road course requires a combination of driver skill and a properly balanced high-performance machine. The Chrysler Group’s SRT (Street and Racing Technology) team…
New Anodized Carbon Special Edition Package Available on 2014 SRT Viper GTS The Chrysler Group’s SRT (Street and Racing Technology) brand announced it will produce an exclusive, limited run Anodized…