SRT^® Brand Debuts New 2014 Satin Vapor Editions at Chicago Auto Show

The Chrysler Group LLC’s SRT^® (Street and Racing Technology) brand is expanding its 2014 vehicle lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models.The new SRT Satin Vapor Edition models will debut at this year’s Chicago Auto Show on Feb. 6.

“We’re responding to the diversifying tastes of our performance enthusiast customers by expanding our product lineup to offer more custom models straight from the factory,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “Building on our core vehicle strategy, the Satin Vapor Edition models add some swagger with new, brand-exclusive finishes and content that augment the value proposition of our popular ‘Core’ price classes.”

Keeping exclusivity in mind, every Satin Vapor Edition package is tailored to fit the individual design and personality of each featured SRT model.

New 300 SRT Satin Vapor Edition
On the exterior, the new Satin Vapor Edition of the 300 SRT offers 20-inch by-9-inch forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4-liter HEMI^® badge, Satin Black roof and red Brembo calipers. Exterior paint colors include Bright White, Billet Silver and Granite Crystal. An optional black body stripe also is available.

The interior of the 300 SRT Satin Vapor Edition features black seats trimmed in Nappa leather with ultra-suede inserts various matte carbon and piano black accents surrounding the instrument panel, door bezels and center console.

Under the hood of every 300 SRT model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The manufacturer’s suggested retail price (MSRP) of the 300 SRT Satin Vapor Edition package is $2,300.

New Challenger SRT Satin Vapor Edition
The new Challenger SRT Satin Vapor Edition features 20-inch by-9-inch forged-aluminum split five-spoke  wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, grey 392 HEMI badge, red Brembo calipers and Satin Black fuel door. The Challenger SRT Satin Vapor Edition is available in Bright White, TorRed, Header Orange and Graphite.

The interior features charcoal seats trimmed in Nappa leather with ultra-suede inserts and mini-carbon bezel instrument panel.

The Challenger SRT is powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

The MSRP of the Challenger SRT Satin Vapor Edition package is $1,700.

New Charger SRT Satin Vapor Edition
The Charger SRT Satin Vapor Edition offers 20-inch by-9-inch forged aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black Super Bee tail graphic, Satin Black roof and hood, Satin Black mirrors and spoiler, grey 392 HEMI badge and red Brembo calipers. Available exterior colors include Bright White, Billet Silver, TorRed and Graphite.

On the interior, the Charger SRT Satin Vapor Edition features premium black seats trimmed in Nappa leather with ultra-suede inserts and includes the Uconnect Media Center with the 8.4-inch touchscreen LED display.

The Charger SRT Satin Vapor Edition is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The MSRP of the Charger SRT Satin Vapor Edition package is $2,330.

The 300 SRT, Challenger SRT and Charger SRT Satin Vapor Edition models will be available during the second quarter of this year.

The post Meet the 2014 Satin Vapor Edition Trio appeared first on Modern Mopar Magazine.

The SRT (Street & Racing Technology) Brand is debuting its first-ever advertising campaign this summer to celebrate the legacy of its world-class performance vehicles: The Charger, Challenger, Viper, Grand Cherokee and the 300. The “Body and Soul” campaign launched on Saturday, June 8, with 30-, 60-, and 90-second spots across cable television, and continues throughout summer.

“We wanted to infuse our first-ever SRT creative campaign with grit, beauty, longing, desire and nostalgia for the tradition and history of the automobile but to also give a nod to the relationship between the machine and its maker,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The Charger, Challenger, Viper, Grand Cherokee and 300 are inextricably linked not only to those who build the machines but to those who dream one day of owning one.”

“‘Body and Soul’ personifies the connection that owners feel with their vehicle; it’s that feeling of when you get behind the wheel and step on the throttle for the first time and feel the power of the engine. It’s that feeling and legacy that Chrysler Group has forged with owners and their vehicles over the last century; something that SRT brand is creating with a new set of consumers for the first time,” said Ralph V. Gilles, President and Chief Executive Officer – SRT Brand and Motorsports, Chrysler Group LLC. “The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company.”

The 30-, 60- and 90-second “Body and Soul” spots start with a nostalgic nod as footage flashes from the late ’60s/early ’70s and children are crammed in a station wagon’s backseat on a long distance road-trip, parents with map in hand. It jumps to a kid wearing glasses in line at the DMV and teens cruising along Main Street on a Friday night. Scenes cut to show a young boy at an outside diner and invokes that the average 16-year-old boy in America would rather have his own set of wheels than make out with the captain of the varsity cheerleader squad.

The spot thereby seeks to answer the question: How can we desire a machine more than a human being? Close-ups of steel, carbon fiber, aluminum, and other elements are seen, which form into axles, chassis, frames and pushes to close-ups of hands and tools bending and shaping materials. It conveys that “every machine has a body. It is up to the maker to breathe life into its creation. The machine is the echo of the maker’s soul.”

In addition to the 30-second, 60-second and 90-second spots, a special 2:15 extended version of “Body and Soul” will be revealed on YouTube.com/driveSRT starting Friday, June 14th.

The post SRT Debuts First-Ever Advertising Campaign appeared first on Modern Mopar Magazine.

“With exclusive content, including the standard premium ‘Ballistic’ cloth interior from the new SRT Viper, SRT-tuned sport suspensions and distinctive exterior accents, the new Challenger SRT8 and 300 SRT8 ‘Core’ models are designed and built with the back-to-basics performance driving enthusiast in mind,” said Ralph Gilles, President and CEO — SRT Brand and Motorsports, Chrysler Group LLC.

New 2013 Dodge Challenger SRT8 “Core” Model
On the exterior, the new 2013 Challenger SRT8 “Core” model features a black grille and black SRT rear spoiler, unique black 392 decal on the front fenders, 20-inch cast-aluminum wheels with black painted pockets and black Brembo brake calipers.

New exterior colors for the Challenger SRT8 “Core” lineup include HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat, in addition to the existing color options, which include Billet Silver Metallic Clear Coat, Bright White Clear Coat, Granite Crystal Metallic Pearl Coat, Jazz Blue Pearl Coat, Pitch Black and TorRed Clear Coat.

Phantom Black Tri-coat Pearl and Redline Tri-coat Pearl are exclusive to the 2013 Challenger SRT8 392 models.

On the inside of the new “Core” model, seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by dark slate gray “Axel” cloth bolsters and door bolster inserts and feature a mini-carbon bezel instrument panel.

All 2013 Challenger SRT8 models are powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

An advanced active intake manifold along with high-lift cam with phasing provides maximum low-end torque and high-end power while still delivering 23 miles per gallon on the highway with the standard manual transmission or available automatic transmission. Performance-tuned engine mounts improve idle stability and ride control at all speeds.

All 2013 Challenger SRT8 models accelerate from 0-60 mph in the high 4-second range; run the quarter mile in mid-12-second range with the automatic transmission (high 12-second range with the manual); go from 0-100-0 mph in the low 15s, reach a top speed of 182 mph with the manual transmission (175 mph with the automatic) and stop from 60-0 mph in just 117 feet.

The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2013 Dodge Challenger SRT8 “Core” model is $38,995 (plus $995 destination).

New 2013 Chrysler 300 SRT8 “Core” Model
The new 2013 Chrysler 300 SRT8 “Core” model features a 6.4L badge on the front fenders – a first for the 300 SRT8 – 20-inch cast-aluminum wheels with black painted pockets and standard black Brembo brake calipers (also available in red).

On the inside of the new “Core” model, black seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by black “Axel” cloth bolsters and door bolster inserts. Various matte carbon and piano black accents surround the instrument panel, door bezels and center console.

Under the hood of every Chrysler 300 SRT8 model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in high 12-second range; 0-100-0 mph in less than 16 seconds, top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

Eight exterior colors are available throughout the 2013 Chrysler 300 SRT8 lineup, including Billet Silver Metallic Clear Coat, Bright White Clear Coat, Deep Cherry Red Pearl Coat, Gloss Black Clear Coat, Granite Crystal Pearl Coat, Ivory Pearl Tri-coat, Jazz Blue Pearl Coat and Phantom Black Tri-coat Pearl.

The starting U.S. MSRP for the new 2013 Chrysler 300 SRT8 “Core” model is $43,995 (plus $995 destination).

2013 Dodge Charger SRT8 Super Bee
The 2013 Dodge Charger SRT8 Super Bee features a unique SRT badge with a 3-D helmeted bee mascot on the new split crosshair grille finished in Gloss Black. Both front fenders tout the historically significant V-8 engine with “392 HEMI” badges first seen on the 2011 Dodge Challenger SRT8 392. Flanking both rear fenders are the legendary round Super Bee graphics, which now include the wording “Powered by SRT” to commemorate the modern incarnation of this celebrated performance icon.

Returning from the 2012 model are the five-spoke cast-aluminum 20-inch wheels with black painted pockets and black Brembo brake calipers that provide a unique performance look.

New exterior colors now available on the 2013 Charger SRT8 Super Bee include the historically significant HEMI® Orange Pearl Coat and Plum Crazy Pearl Coat. The Charger SRT8 Super Bee is also available in Bright White Clear Coat, Pitch Black Clear Coat and TorRed Clear Coat.

The Dodge Charger SRT8 Super Bee is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in the high 12-second range; 0-100-0 mph in less than 16 seconds; top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

The starting U.S. MSRP for the 2013 Dodge Charger SRT8 Super Bee is $41,995 (plus $995 destination).

All 2013 Dodge Challenger SRT8, Chrysler 300 SRT8 and Dodge Charger SRT8 Super Bee models are built at the Brampton Assembly plant in Brampton, Ontario, Canada.

The post SRT Brand Adds New ‘Core’ Performance Models to 2013 Vehicle Lineup appeared first on Modern Mopar Magazine.

December 20, 2012 , Auburn Hills, Mich. – The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled “Who We Are.” The commercial showcases the new 2013 Chrysler 300 Motown Edition and features legendary Motown founder and Detroit native Berry Gordy, taking you through his journey from humble beginnings in Detroit to the bright lights of New York’s Times Square and home of the new Broadway show “Motown: The Musical.” The ad “Who We Are” will make a broadcast debut on Thurs., Dec. 20.

To view “Who We Are,” please visit http://www.youtube.com/watch?v=L1NCSrwa2Us

“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”

“The Chrysler brand’s imagination moved the world, while our rhythms forever changed music adding a sound and uplifting spirit that could only be from the Motor City. And our new Chrysler 300 Motown is a tribute to both,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “More than just a brand partnership, our collaboration with Motown Records elevates our passion to express our Detroit roots further and inspire a new limited-edition 300 sedan that embodies the soul and originality of our city.”

The spot opens with Berry Gordy sitting in the backseat of the Chrysler 300 Motown Edition parked outside the Motown Museum in Detroit, the building where Motown Records was created. As the car pulls away the voiceover begins to tell the story of sound and drive of the city of Detroit, a sound that still moves people and a drive that allows it to overcome any challenge that comes its way.

As he drives through the streets, images of a young Stevie Wonder, Smokey Robinson and the Miracles, the Supremes and the Temptations flash across the screen and viewers are taken through iconic visuals of the streets of Detroit and eventually transported to the streets of New York where Berry Gordy’s destination is revealed in front of the “Motown: The Musical” marquee at the Lunt Fontanne Theatre in New York City. The spot ends with Berry Gordy stepping out of the vehicle and saying, “We are Motown and this is what we do,” and announcing the musical coming to Broadway in March 2013.

New 2013 Chrysler 300 Motown
If cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished “heritage” design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan’s curb appeal are black accented Chrysler wing badges and “Motown” fender badges that transcend the city’s rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.

Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl White Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed “Motown” logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.

Special Pre-loaded 100 Tracks of Motown
Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4’s SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment’s largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.

Best-in-class V-6 Fuel Economy
Once limited to premium import vehicles costing twice as much, the Chrysler 300 Motown features a segment-exclusive ZF eight-speed automatic transmission paired with its award-winning 3.6-liter Pentastar V-6 engine for best-in-class V-6 fuel efficiency with up to an EPA estimated 31 highway mpg. With 292 horsepower on tap and a state-of-the-art transmission design, the Chrysler 300 Motown delivers world-class precision and refinement.

Motown Soul Arrives This Spring
The 2013 Chrysler 300 Motown arrives at Chrysler dealerships nationwide in the spring of 2013 and has a U.S. Manufacturer’s Suggested Retail Price of $32,995, excluding $995 destination charge.

The post New 2013 Chrysler 300 Motown Edition appeared first on Modern Mopar Magazine.